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Soundcloud’s Premium Program, On Soundcloud, Has Paid Out £1Million To Partners

Soundcloud’s premium service, On Soundcloud, has reached 100 premium partners, and according to the service has already paid out $1 million to them.

“Since the launch last August, things have been growing fast. We’ve signed up over 100 Premier Partners and paid over $1 million in advertising revenue to partners including labels, audio partners and emerging artists,” said the company via its blog.

Apparently the new service is going from strength-to-strength and will see the service rolled-out outside of the US this year.

Clearly Soundcloud has some way to go before their monetisation model can turn the company a profit, as last year the platform made a net loss of $25.9m.

“What’s coming up? We got started with On SoundCloud in the US, but we’re aiming to begin bringing it to new territories later this year — stay tuned. We’ll also continue to add more Premier Partners as we go. We’re looking forward to the next steps of the On SoundCloud journey — and to having you along for the ride.”

Quite when all users will be able to reap the rewards of the premium program is unclear – but with only 100 partners signed up so far, we’re still quite some way away from a serious proposition for the millions of creators on the service.

Andrew Rafter

Andrew Rafter is the editor and founder of Harder Blogger Faster.