Co-founder of A-Trak’s Fool’s Gold imprint, Joshua Prince, aka Dust La Rock, has sadly passed away today aged 38.

Prince founded the label alongside A-Trak and Nick Catchdubs in 2007, and was in charge of the label’s creative direction and designed all of the label’s iconic sleeves including the artwork for A-Trak’s Duck Sauce project.

A shocked A-Trak spoke about the tragic news via his Instagram, “Lost one of my dearest friends today. RIP Joshua Prince aka Dust La Rock, original Fool’s Gold co-founder… Art director for myself, Fool’s Gold and Duck Sauce. You helped define so much of what I stand for. Love you man. Still can’t believe this.”

Our thoughts are with his friends and family.