Update: Soundcloud has been quick to rubbish Digital Music News’ report, “The story has no truth to it. At SoundCloud, we’re on a mission to create a place where all creativity can live. SoundCloud’s creator community, including DJs, is incredibly important to us.”
As Soundcloud transitions to a new, more sustainable model it’s going to have to change the way it handles user-generated content.
The latest rumour doing the rounds is the social-focussed music streaming service will begin to block large swathes of DJ mixes unless they’ve been completely cleared via its antiquated content ID system.
The news (if that’s what you can call it) comes via DigitalMusicNews who reckon they’ve got it on good authority that the German-based start-up will begin to clamp down on mixes.
“It should be noted that this information comes to Digital Music News from a single source, with other contacts connected to SoundCloud unable (or unwilling) to corroborate the information.”
As Soundcloud transitions to a more traditional streaming model would the loss of DJ mixes be huge loss for the service? Well that’s a matter of discussion, from what we’ve heard there are certain accounts on Soundcloud that are on a white list giving them carte blanche when it comes to mixes, giving the illusion that everything is business as usual whilst punishing the average user who just wants to upload his or her mixes to share with friends and fans.
As far as we’re concerned the number of users complaining that their mixes are getting blocked is no higher than it’s usually been – so it’s certainly not happening just yet, but might happen in coming months according the DMN’s source.