Soundcloud has taken a huge step towards monetising its content with the announcement it has signed a deal with Youtube content ID partner Zefr.
As Soundcloud has grown users have begun to complained that takedowns have increased which has led to some accounts getting suspended after accruing more than three takedowns notifications.
At the moment when copyrighted content is uploaded to Youtube, which is owned by a third party, any money generated through adverts goes directly to the third party owner whilst the uploader gets to keep the content on their channel.
What it’ll hopefully mean for Soundcloud users is less takedowns and more revenue for the owner of the content.
“ZEFR has been a leader in rights management for half a decade. SoundCloud is a vibrant platform where the fans are sharing content, and ZEFR can find the right ways to use that fan activity for the benefit of SoundCloud, its music label partners and publishers,” said Zach James, co-founder of ZEFR.
“We are excited to use our technology and expertise to help make SoundCloud a go-to platform for content creators and advertisers.”
Alexander Ljung, co-founder and CEO of SoundCloud, said: “SoundCloud is continuing its evolution as a mature platform for labels and advertisers.
“Working with ZEFR, SoundCloud is taking another step to becoming the powerhouse player in the digital audio business.”