UK music festival Bestival, which takes place this weekend on the Isle of White, will be the first UK festival to be live streamed via its own Youtube channel.
Bestival curator and Radio 1 DJ Rob da Bank said: “I’ve been watching festivals such as Coachella and Tomorrowland on YouTube and loving the futuristic new angle on showing festivals in a different light via a medium that nearly everyone in the music and festival worlds is tuned in to.
“We’re really pleased that Bestival is the first UK festival to go down this route,” he added.
The event, which has been running every year since 2004 on the island, will take place between September 6 and 9 and will see individual songs and full performance on demand on the site for 90 days after the event.
Patrick Walker, senior director of YouTube Music, Europe, Middle East and Africa, said: “As the premiere destination for music lovers worldwide, YouTube has been working hard to expand our offering of live gigs and festivals to satisfy the hunger for great original content.”
Bestival’s director, Ben Turner, reckons that festivals are “under-served by mainstream TV in The UK” and added: “It’s an important step forward for music coverage overall. We also believe this approach is reflective of how today’s audiences want to consume music at home.”
Somehow those lovably hippies have managed to dodge the rain and pick a weekend where the British weather isn’t trying its level best to ruin it – we’re so jealous, especially after what we suffered at the muddy nightmare that was Creamfields 2012.
You’ll find the live streams kicks off in around 20 hours and can be found here. http://www.youtube.com/user/bestivaltv/live