Wax is well and truly back; Panasonic today announced at IFA 2015 that it’s relaunching its iconic Technics turntable.
Five years ago, Panasonic killed off the Technics turntable which were, and still are, widely regarded as the gold standard for DJs.
In the intervening years vinyl sales exploded thanks to trendy reissues, initiatives like Record Store Day, and consumers’ desire for a physical product.
Last year, Panasonic brought the Technics brand back as a home audio range including high-end amps and speakers, but no turntables.
Obviously, in hindsight, Panasonic’s decision to kill off the range wasn’t a brilliant one, and today the Japanese tech firm announced it is bringing the iconic turntable back.
Panasonic has unveiled the first prototype – and it really does look like a prototype, in fact, it looks half finished; there’s no buttons, tonearm, or anything really.
Details are still scarce, so it’s not clear if Panasonic are going to be targeting the now lucrative low-end market, or whether they’ll go after the high-end market again.
Price and release is TBA.