Massive Attack today launched four new tracks via a new app called ‘Fantom’, which is described a sensory music player that has been developed by a team including Massive’s Robert del Naja.
‘Fantom’ is a sensory music player that remixes and reforms songs uniquely using a variety of environmental variables including location, movement, time of day, heartbeat and the phone’s camera.
Once you fire up the app, it runs you through a quick setup where you’re asked to give the app access to your phone’s camera, location data, how the phone is being held, and as all those variables change the music changes – it’s actually very clever, and at anytime you can record your own video to share online, with each video being entirely unique.
Basically, Massive Attack have come up with a very clever way to allow fans to create their own unique version of the music and then create their own totally unique accompanying video, too.
‘Fantom’ is available for free via the iTunes App Store here: http://po.st/FantomApp