Online radio platform Mixcloud has launched a bespoke app on Apple’s new ‘Apple TV’ ahead of the likes of SoundCloud, Spotify and Deezer.
“We launched our Sonos app in beta earlier this year and Apple TV is the next part of our strategy to go big in the home,” explains Mat Clayton, Co-founder of Mixcloud.
With lots of artists, blogs and users looking for a new home for mixes in the face of Soundcloud’s growth/monetisation pains, 2016 represents a key opportunity for Mixcloud to expand its userbase, and become the new home for all of those long-form mixes that Soundcloud has unceremoniously removed in recent months.
Mixcloud offers a huge catalogue of DJ mixes, radio shows and podcasts to its users. The service, which is in its seventh year, is built for long-form radio and DJ content, with some unique features such as track-list fingerprinting, timestamping of shows and listener engagement statistics for radio stations.