SFX, Beatport’s parent company, and Spotify have signed an agreement that will see Beatport and Spotify create a new electronic destination for fans on the Swedish streaming service.
The news seems like a good deal for both services, Spotify will get access to Beatport’s numerous exclusives and video content from their Beatport Live streaming service, whilst Beatport will get access to Spotify’s 70 millions users.
“We are thrilled to be operating a Beatport presence within Spotify and providing our unique content around all things EMC to the Spotify audience,” said Greg Consiglio, President and CEO of Beatport.
“They will be the first to access the latest need-to-know exclusive electronic music from Beatport and will also be able to watch to a mix of original festival and event video content.”
Consiglio added that Beatport is building out its content network with a variety of distribution partners, but Spotify will be the only partner to gain exclusive access to Beatport’s new music exclusives.
“Millions of Spotify users are going to love this unique music and video content that only Beatport can bring,” said Ken Parks, Chief Content Officer, Spotify.
“Two billion times every month, our listeners discover an artist they’ve never heard of through a Spotify playlist. I’m really pleased that we can include Beatport’s new music exclusives to our deep catalogue of both rising and established artists,” he added.