Just when you thought the music streaming market was crowded enough online retailer Amazon has joined the rat race in the UK.
Part of the company’s Amazon Prime subscription, subscribers to Amazon Prime – which includes next-day delivery on goods and video on-demand – will get the new music streaming service as part of their current £79 subscription fee.
There are a few issue though, currently Amazon’s library consists of around 1 million tracks, which is a far cry from Spotify’s 30 million tracks, and there’s no music from Universal, which includes music from Amy Winehouse, Abba, Katy Perry, Kanye West and Eminem.
Last week it was revealed that the UK streamed half a billion tracks in one week for the first time in history, according to the Official Charts Company.
Amazon is bullish about their music streaming offering stating that the US launch of Prime Music last year had been “incredibly successful”.
“If you were to take a lot of the other better-known streaming services out there like rdio, Rhapsody, Deezer, Tidal and Google Play All Access, we have more active users in any given month than all those ones have combined,” said Steve Bernstein, director of Amazon Digital Music EU.
“We don’t know how Apple Music will fit into everything, but in the last six months we’ve already seen our number of active users grow by over 100% on a monthly basis, also on a weekly and daily basis as well.”