After months of speculation, Apple has finally lifted the lid on its music streaming service, dubbed Apple Music.
In a similar vein to Spotify you’ll be able to stream as much high quality music as you want for a flat rate of £9.99, or £14.99 for a family bundle for up to six devices.
Where their offering differs from the likes of Spotify is Beats1 and Connect; Beats1 is a new 24-hour radio show that showcases and highlights the best new music and will be fronted in part by Zane Lowe.
Alongside that, artists will be able to interact with their fans via a new service called Connect. During an on-stage demo artists were seen uploading behind-the-scenes footage of tracks they were making to their followers, in similar vein to Soundcloud and the old Myspace.
Using all the data Apple has from your past purchases – if you do indeed purchase you music via iTunes – Apple will use advanced algorithms to suggest music and playlists you might like.
There’s also going to be a load of video content on the service, too, allowing users to watch videos from within the app, instead of relying on a host of different apps.
It sounds as if they’ve almost thought of everything – a service that puts artists in control, with the ability to nurture their fans with personalised content for a competitive price point.
Apple Music is coming to iPhone, iPad, iPod touch, Mac, and PC on on June 30 in 100 countries, before hitting Apple TV and Android phones this autumn.
And there will be a generous free 3-month trial for all users.