According to reports from The Wallstreet Journal, SFX, Beatport’s owners are considering relaunching the service next year and will add an ad-supported streaming component for the first time.

Now you can already stream music via the store but only small snippets of each track. It would seem SFX are wanting to go one step further and add an ad-supported streaming version where users can listen to endless amounts of music.

The store has been around for 10 years, and was bought out by the dance music goliath SFX in 2013, since then the store has been revamped but profitability has still been an issue.

Adding a streaming component to the service wouldn’t actually be that difficult as Beatport relies on independent labels so any negotiations would be easier than, say, dealing with the majors.

There’s no suggestion that Beatport will stop selling music but if they’re not making a profit now, a well-relised streaming service baked straight into the store could move the retailer to a more sustainable footing.

via Dancing Astronaut.