The Official Charts Company has announced that the UK’s Official Singles chart will include streaming data for the first time in its history from July onwards.
The move is intended to keep the UK singles charts relevant in the face of an explosion in online streaming over the last 12 months.
The Chart Company has revealed that they wiil weight purchases over streams – with 1 purchase equating to 100 streams – which on the face of it doesn’t seem all that fair. Hopefully over time, as streaming takes hold, that ratio might be reconsidered.
Streaming data will be gleaned from a variety of popular services including Spotify, Deezer, Napster, Xbox Music and Sony’s Unlimited Music – but won’t include popular streaming services like Soundcloud, Rdio or even Youtube, which does seem baffling.
Again, hopegfully given time they’ll get to contribute too.
The Official Charts Company chief executive Martin Talbot says, “Audio streaming has grown at an extraordinary rate over the past year – and the time is now right to take this important step.”
“The UK’s Official Singles Chart is culturally among the most important and influential in the world. We have been looking at this possibility for some time and now feel comfortable that our methodology is correct and that summer 2014 is the time that we should take this step,” he added.
“The Official Singles Chart is (and always has been) the most trusted and definitive measure of Britain’s music tastes. Just as it has evolved through the years to reflect the most popular music in the UK, from 12″ to 7″, vinyl to cassingles, CD singles to downloads, this is the latest stage of that progression – and will align the Official Singles Chart with the consumption habits of the future.”