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We all know it happens yet it seem in today’s day in age it’s easier to pay someone to buy your track on Beatport than pay a PR company to promote your music in the right way and in turn hope to sell some music.

And in someways we can understand why artists and labels might think it’s the only way; online blogs are disappearing by the bucketload, established sites just aren’t interested in the next 17-year-old who can program a drop, and with the death of free reach,  via a certain social media site, artists ability to reach to their fans for free has all but dried up.

Beatport today posted an article about their charts and the rise of fraudulent activity, the music store said it will ban any label who fraudulently tries to boost their sales chart position as a way to generate attention and gain “We’re No. 1” bragging rights.

The electronic music store has said that it has seen its fair share of fraud on the charts and explained what happens when they suspect an artist or label isn’t playing fair: “When we spot a boosted record or track, we remove it from the store, and we’ll continue to do so. Our next step is to permanently ban the offending artists and labels. And we’re not bluffing.”

Beatport didn’t pull any punches on how it sees this manipulation of its charts: “First, if you’re artificially boosting your sales to fake the demand needed to score a favorable chart position, you’re robbing someone else, someone more deserving, of that same spot. You’re doing more than cheating. You’re stealing. You’re lying. You’re taking false credit for something you didn’t earn, and you’re hurting someone else by doing so.”

“Cheating is as destructive a vice as there is. Success won legitimately and organically is far sweeter than taking any shortcut, no matter how tempting, easy or anonymous it may seem at the time. Those trying to cheat are being watched…not only by us, but by the entire community.”

Clearly Beatport wouldn’t speak out about the abuse unless it was seriously worried about the integrity of its charts – so how bad has it got? Well they’re not saying but if you read the comments below their article you’ll find quite a few accusations and finger-pointing about a variety of artists and labels suggesting its so prevalent everyone is doing it.

Worryingly Beatport failed to make a profit last year and saw a big clear out of staff – so if it’s relying on fake purchases to simply stay afloat can they actually afford not to take the fakers money? We have our doubts.

Andrew Rafter

Andrew Rafter is the editor and founder of Harder Blogger Faster.