Boys Noize have once again shown that they are ahead of the curve by releasing a legal promo of their hotly anticipated album ‘Power’ a month before it’s official release date.

By embracing new media thinking they will create frenzy on the internet, which can only be good thing – the copy floating around the Internet has vo-coded sentences explaining it’s a promo CD from Boys Noize Records.

This might seem risky – due to fact that the sentences don’t detract from the quality of the music.

I think it’s a smart move and shows a real confidence in his production, by letting people make their own minds up whether it’s good enough to part with your hard-earned cash.

I know I certainly will.

Good Stuff.

                   

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