Asos & JUCE Team Up To Technicolour Interactive Video, Colour Control

Hotly tipped all-female disco trio, JUCE, have teamed up with online fashion retailer ASOS for a colourful new interactive video experience dubbed, “Colour Control”.

Showcasing the retailer’s latest wares against the band’s latest slice of disco, the video offers you a chance to dress the band in your favourite colour as you’re treated to a preview of their latest track, ‘The Heat‘.

And what a track, ‘The Heat’ is channeling some serious Chic vibes; big bass-lines, soulful vocals and hooky synths all courtesy of Georgia, Chalin & Cherish. It works perfectly with the fashion retailers latest colourful collections which are being sported by the girls in the video.

So, once the beat drops all you have to do is select your favourite colour from the bottom – whether it’s red, yellow, green, blue or grey – and you’re good to go for a Technicolor boogie like no other.

All-female bands are a rare breed these days; even rare are all-female disco bands – so keep on eye on JUCE as they’re clearly going places.

Watch the video below and choose your favourite colour, then head over to ASOS to see their latest collections, and be sure to subscribe to ASOS’ Youtube channel, too.