Today marks our fifth anniversary. I’d personally like to thank you all for the continued support you’ve shown us over the years – we almost certainly wouldn’t be here without you.
And an even bigger shout-out to our team writers for all their hard work over the last 12 months. I couldn’t have asked for a better group of like-minded individuals.
During our time the music blogging game has changed quite a bit. When we started there wasn’t a Soundcloud to help us get organised and make our lives easier; the term “embed code” almost certainly didn’t exist; EDM actually meant electronic dance music; and back then we were probably still seen as a evil by most record executives.
But things have changed – sometimes for the better and sometimes for the worse.
Whether we’ll still be here in five years time it’s hard to say. Obviously I have given this quite a bit of thought, especially with services like Soundcloud and Spotify encroaching on what we try and do. With pressure coming from all angles I’d being lying if I said the future looked rosy. Traffic is steady but has plateaued, especially with the Hype Machine not pulling in the punters like it once did, and with Facebook being a complete bunch of money-grabbing-wankers (since last year 90% of our Facebook traffic has all but disappeared) – it’s hard to see where the next jump might come from.
We could, of course, just post Tiesto’s latest track and get mad hits – but I’d rather staple my testicles to this laptop than stoop to that level.
Anyway, we’re still here, plugging away, so enjoy this month’s new mixtape as a little thank you.
And here’s to another 5 years (hopefully).